The Story Behind The Rest Is Politics Merch Designs
From Inside Jokes to Cultural Touchstones
The first merch drop in 2020 was simple: a black tee with the podcast logo and the words "Listen to Both Sides." It was a nod to the show's premise - two former political rivals breaking down the news. That design sold out in hours, and the team knew they were onto something. Fast-forward to 2026, and the collection has grown to include hoodies, mugs, tote bags, and even socks (yes, socks). Each piece tells a story, often tied to a specific episode or a running joke.
Take the "Rory's Reasonable" hoodie. It features Rory's face in a calm, almost meditative pose, surrounded by the text "Actually, It's Complicated" - a phrase he's used on multiple episodes to push back against binary thinking. The design was inspired by a fan meme that went viral after the July 2024 UK election fallout. Similarly, the "Alastair's Straight Talk" tee is a direct reference to his no-nonsense rants during the 2025 European security crisis. The front reads: "Tell Me I'm Wrong (You Won't)" in bold uppercase. Perennial bestseller.
2026 Special Edition: "World in Chaos"
2026 saw the release of the "World in Chaos" limited edition hoodie. The design mimics a newspaper front page from the year 2030 - fictional, but based on current trends. It features headlines like "Canada Joins EU?" and "AI PM Approved." The inspiration came from a January 2026 episode where the pair speculated on the next decade of global politics. The hoodie dropped alongside the episode and sold out in 48 hours. A second run was added after listener demand, and it's still available in select sizes.
The Design Process: Rory's Sketches and Alastair's Rants
According to the podcast's producer, the design process is surprisingly collaborative. Rory often sketches concepts on napkins during recording breaks - his doodle of a "politics vending machine" became the basis for the 2025 April Fools' tee. Alastair, meanwhile, sends voice notes with slogan ideas he's scribbled during his morning run. The rest is left to a small graphic design team who translate these raw ideas into polished products. The goal is always authenticity: if it feels too polished or generic, it gets scrapped.
Sustainability and Sizing
In 2026, the merch store committed to using 100% organic cotton and recycled polyester for all apparel. Sizing runs unisex, and the fit is intentionally relaxed - Rory and Alastair both pushed for inclusivity. The mugs are ceramic, dishwasher-safe, and feature a heat-sensitive design that reveals the quote "The Rest Is Politics" when filled with hot coffee. Small touches that make the merch feel intentional.